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Of all the burger joints in your area, a customer walks into yours...
And orders a number five. It comes with a lightly toasted sesame bun brushed with garlic aioli. A smoked buffalo burger topped with romaine lettuce and an heirloom tomato make a mouthwatering combination.
After that one experience this customer is a fan. They tell everyone about your hip new burger bar in Chicago that they need to try. The customer then hops online and finds that your restaurant is a franchise startup with three other locations, and one of the spots just happens to be in Atlanta where they’ll be next week for a business trip.
But when they walk into your Atlanta location something feels oddly off. The background music is less upbeat and the interior color choice doesn’t match your logo like it did in Chicago. They’re a little confused but mostly hungry. They order the number five and chomp down… into yellow mustard, onions and a well-done brick of a burger.
What happened? The customer thought they discovered they’re new favorite restaurant and now they don’t want to risk wasting money at your burger place again.
Let’s talk.
Your brand is more than a cool piece of artwork. It is a vessel with a message; it represents a purpose. Inconsistent experiences with your brand can leave customers with a negative view of your business. There’s the burger example above, but this concept also applies to universal franchise features like reliable WiFi signals, business phone systems and cyber security.
What if calls sporadically drop and in frustration customers don’t call back to book a massage at your spa? What if your WiFi signal cuts out or slows their stream, busting the motivation of those treadmill runners? How many memberships will be lost?
From location to location your franchise service cannot afford to vary, but what is the solution to guarantee consistency?
The answer is standardization. Let us tell you why.
1. Customer Retention
Your company’s trust factor skyrockets when customers can rely on the same high quality delivery and interaction with your product no matter which location they go to. Sixty percent of U.S. millennials expect consistent experiences when dealing with brands online, in-store or by phone. And if they don’t get it they’ll move onto the next best thing. Don’t lose customers over a problem with a simple solution.
2. Increased Opportunity to Expand Franchise
Building off of your company’s trustworthiness, the more your loyal fan base grows so does your opportunity to open more locations. Franchises that create brand standardization are three to four times more likely to experience more visibility on the marketplace.
3. Saves Your Money and Time
U.S. brands lose approximately $41 billion each year due to poor customer service. How much are you contributing to that number with unreliable services?
With an affordable IT solution, like WIRED National, experienced technicians travel to your U.S.-based location to install a standardized system for VoIP phones, WiFi, surveillance cameras, background music and much more. With a 24/7 remote helpdesk at a cost-effective monthly flat-rate, what’s not to love? Franchises need standardization and a predictable experience for guests and customers. Franchises need to choose a system that is scalable to grow as technology does.
Get your free quote today and leave the burnt burger days behind… or the terrible workouts, or the unbooked Thursday at the spa… you get the point! Connect with WIRED National at info@wiredtelcom.com or 315-326-0001. Nationwide installation and remote support for franchises in every industry.
