Embrace the 4th of July Celebration with Your Franchise Business

Americans celebrate the 4th of July holiday every year with great enthusiasm. Last year, it was expected that Americans would spend $6.7 billion on celebrating the 4th of July! That number only includes money spent on food and beverages for those outings, but there’s more money to be spent. Think of how much people will spend on party decorations, travel costs, and more. Not to mention the amount of money that will be generated from fourth of July deals. So how do you use Independence Day as a huge big money-making opportunity?

Display the American Flag in your Storefront & on your Website

One of the best ways to show your customers that you’re celebrating Independence Day and offering potential deals is to display the American flag in your storefront or throughout your business.

Arguably more important, however, is your online presence. Most Americans purchase more online than in a traditional brick and mortar store, especially in 2020 when it is far less convenient to browse a physical store. Displaying American flag graphics or photographs on your website can serve as a valuable tool to grab their attention. 

Red, White and Blue Themed Products or Specials

If your customers aren’t celebrating the holiday at home or with friends, they may still venture out of the house if they’re aware of a good sale or special offering. If you own a restaurant franchise, this can be easily done with menu items featuring colorful foods and drinks such as a blackberry and strawberry mixed drink. Or, you can take a slightly different approach by offering specials on specific American-themed items or recipes like Yankee pot roast.

If you don’t have a food or retail business, consider using the 4th of July to draw more attention to memberships, online services, etc. Service-based businesses can provide “explosive” savings with markdowns that highlight the firework-theme of the day. Businesses that don’t sell direct 4th of July items like food, fireworks, or lawn chairs, can greatly profit from several holiday shopping phenomenons. For example, holiday shoppers are more willing to spend in general. They are already in the mindset to spend and the effect flows over to non-holiday related expenses. In addition, the closer consumers get to a holiday, the more they seek out holiday themed sales. 

Bring Your Celebration to Social Media

These days most people don’t get out of bed without checking social media first. Why not use that opportunity to build trust and credibility?

Not only can you let your followers know about any specials you’re offering, but you can also be seen as a valuable resource. Let them know about celebrations they can attend in your area such as parades, community barbecues or firework events.

You can also take things a step further and hold holiday contests. Offer a special discount or free offer at your place of business for the winners. Regardless of what type of contest you run, increasing awareness of your business through such efforts will eventually lead to more sales.

Use Other Holidays to Boost Your Franchise Business

With a national holiday in the U.S. showing up almost every month throughout the year, it’s a good idea to take advantage of them to help you boost sales.

To help facilitate increased website traffic and phone calls, make sure to have a quality 24/7 IT support team on standby. With a quick explanation and a smart fix to immediate problems, Wired offers leading nationwide IT support and installation. Wired National is a leading comprehensive technology support service specifically developed for franchisees and commercial business. Wired offers a free consultation for implementation and ongoing support tailored to the needs of your business. For a free consultation and more information on Wired National IT services, installation and support, visit our website or contact us at info@wiredtelcom.com or (315) 326-0001.