Consumer Connection: Why Your Business Should Offer Free Guest WiFi

Google’s search engine algorithms favor mobile-friendly websites. This is just one indication that people are using the Internet while on the go. Over one third of total retail sales in the United States last year used a smartphone at some point in the purchasing process. If you have a physical business space, offering free WiFi to your customers can provide you several advantages.

What are the benefits of offering free WiFi?

More Time Spent on Premises

One of the most impactful benefits of offering free WiFi is that customers are proven to spend more time in your business establishment if they have access to a hotspot.

Boost Customer Spending

Because people are spending more time in your business, they are over 50% more likely to spend more money before leaving.

Attract New Customers

For a number of reasons, sometimes people need to find Internet access as soon as possible. If you are the only business offering a secure, fast and reliable source in your area, that consumer will come to your establishment. This increases the likelihood that person will walk into your business, thus increasing the likelihood they’ll purchase something.

Help Differentiate From Competitors

If you were going on vacation and found two beautiful hotels to stay at, one offering free WiFi and one not offering free WiFi, which hotel wins? Offering complimentary Internet access allows you to meet your customer’s expectations. Not meeting their expectations can create purchasing frustration, enticing them to choose another business.

Enhanced Customer Tracking

Some businesses request that customers provide an email address, check into Facebook, or like their Facebook business page to access WiFi. Those emails and social media connections can later be used as a way to stay connected with your customers, influencing them to visit again.

Best Guest WiFi Installer

Wired National is a leading comprehensive technology support service specifically developed for franchisees. Wired offers a free consultation for implementation and ongoing support tailored to the needs of your business. With a quick explanation and a smart fix to immediate problems, Wired offers leading nationwide IT support and installation.

For more information on Wired National IT installation and support and a free consultation, visit our website or contact us at info@wiredtelcom.com or (315) 326-0001.