What Sound Does Your Business Make?

Businesses with sharp marketing prowess don’t simply sell a product. They curate an experience for customers to carry with them long after leaving the store. These impressions vary from industry to industry, shop to shop but the way brands generate a sense of empowerment, relaxation or another endorphin-releasing energy is built the same.

The subtle, intentional details of furniture style, lighting selection and tile placement come together to amplify brand feel. Getting in the dirt with the details is the exact kind of soil companies need to bud, bloom and multiply.

One of those core details is sound. What may initially be identified as background noise is another storytelling mechanism. Store music should precisely align with the message and pre-selected feeling or experience your marketing team is striving to convey.

Think of Starbucks.

The rustic, warm hues of their décor blended together with mellow, trendy tunes of up and coming artists make customers feel caffeinated before even taking a sip of their grande sweet cream cold brew.

Think of REI.

Bright and vivid outdoor imagery paired with the bouncing beat of sing-along favorites place customers in the midst of a road trip to bag a mountain peak.  

Think of your brand.  

Think of what you’re trying to communicate about your business to your buyers. Which genre best fits the intended experience? There’s R&B, grunge, heavy metal, instrumental, country and rap just to name a few. From there you can explore different niches within each main music type.

Once a specific type of genre is approved, some multimedia and IT specialists provide customized playlists of hundreds of tracks for a myriad of business audio types. Not only are these legal to play in the store, the playlist is also frequently updated.

Be authentic.

Your business has a one-of-a-kind story. Use the details, like business music, to help narrate your vision and product to reach the right customers and keep them.

Be consistent.

Your ethos, goals and promise to your customers shouldn’t change and neither should your brand strategy. Become recognized as a reliable and trustworthy company by maintaining your unique voice through all outlets and channels. While a massive rebranding may happen in the brand’s timeline at some point, this should never be an every day, every week or every year occurrence.

You know those multimedia and IT specialists we mentioned above? The ones that provide a wealth of customized playlists to enhance your brand voice?  

That’s WIRED National. Not only do we supply endless beats, we install and support the speakers and music systems to broadcast your brand. Connect with WIRED at info@wiredtelcom.com or 315-326-0001 for a free quote.