Benefits of Sound Masking and White Noise

Architect’s ABC’s of Volume Control
How do you create a calming, comfortable business environment? If sound quality is not in the equation, you may not be maximizing your efforts.

Pause for a second and think about just how much ambient sound or blaring noise shapes your experience at a new restaurant or a doctor’s office. Sound can be impressionable, with a positive, negative or sometimes neutral impact.

When planning the layout of a building space, architects normally take three things into consideration to eliminate noise distractions.

Absorb – Carpet, ceiling tiles, etc.
Blocking Structures – Doors, walls, etc.  
Cover – Implemented sound masking strategy  

The “C” may be the responsibility of the franchisee. Before you look into the best approach for your business learn the difference between sound masking and white noise.

What is Sound Masking

Sound masking is an audio technique that reduces annoying background noise and provides a sound buffer, keeping conversation private to develop a calming environment.

It is engineered to fall into the same frequency level as human speech, sounding similar to soft airflow blending into the natural background.

Sound masking is an immersive experience where speakers, also known as emitters, are methodically installed in a space to surround employees and guests no matter where they are in the room.  

What is White Noise

White noise meshes 20 and 20,000 Hz frequencies together all at the same time with equal intensities.

It’s like the fuzzy, static sound a TV or radio produces when a signal is not coming in clearly, blurring into a “shushing” noise. If amplified, this sound would become increasingly unpleasant.

Heightening its general annoyance, white noise is localized which means the source of the sound is easily distinguishable, like you would be able to point to a radio that is turned on and playing without great reception.

“This finishing technology touch, enhances customer experience with its multiple advantages to add further courteousness and trustworthiness to your brand,” said Ryan Baldwin, President of WIRED National, a full-service nationwide IT and installation solution.

“You never knew you needed sound masking until it is installed into your fitness center or spa. You and your customers will notice the difference.”

Assess your unique brand look and feel to determine if a white noise or sound masking system would help you reach your ideal environment for customers and staff.

Get your free quote for a sound system with installation today. Connect with WIRED National at info@wiredtelcom.com or 315-326-0001.