3 Reasons Why Every Franchisor Needs a Standardization Plan

Of all the burger joints, in all the towns, in all the world, I walk into yours.

And I order a number five.

It comes with a lightly toasted sesame bun brushed with garlic aioli. Romaine lettuce and an heirloom tomato gently hug a smoked buffalo burger to make a mouthwatering combination. Don’t even get me started about the crispy sweet potato fries.

After that one experience I’m a fan. I tell everyone about your hip new burger bar in Chicago that they need to try. I find online the restaurant is a franchise startup with three other locations, and one of the spots just happens to be in Atlanta where I’ll be next week for a business trip.

Yahtzee.

But when I walk into your Atlanta location something feels oddly off. The background music is less upbeat and the interior color choice doesn’t match your logo like it did in Chicago. I’m a little confused but mostly hungry. I order the number five and chomp down… into yellow mustard, onions and a too well-done brick of a burger.

What happened? I thought we had something good here, and now I don’t want to risk wasting money at your burger place again because who knows what I’ll actually get.

Let’s talk.

Your brand is more than a cool piece of artwork. It is a vessel with a message; it represents a purpose. Inconsistent experiences with your brand can leave customers with a negative view of your business. There’s the burger example above, but this concept also applies to universal franchise features like reliable WiFi signals, business phone systems and cyber security.

What if calls sporadically drop and in frustration customers don’t call back to book a massage at your spa?

What if your WiFi signal cuts out or slows their stream, busting the motivation of those treadmill runners?  How many memberships will be lost?

From location to location your franchise service cannot afford to vary, but what is the solution to guarantee consistency?

The answer, my friends, is standardization. Let me tell you why.

1.      Customer Retention  

Your company’s trust factor skyrockets when customers can rely on the same high quality delivery and interaction with your product no matter which location they go to. Sixty percent of U.S. millennials expect consistent experiences when dealing with brands online, in-store or by phone. And if they don’t get it they’ll move onto the next best thing. Don’t lose customers over a problem with a simple solution.

2.      Increased Opportunity to Expand Franchise

Building off of your company’s trustworthiness, the more your loyal fan base grows so does your opportunity to open more stores. Franchises that create brand standardization are three to four times more likely to experience more visibility on the marketplace. 

3.      Saves Your Money and Time

U.S. brands lose approximately $41 billion each year due to poor customer service. How much are you contributing to that number with unreliable services? With an affordable IT solution, like WIRED National, experienced technicians travel to your U.S.-based store, no matter the location, to install a standardized system for VoIP phones, WiFi, surveillance cameras, background music and much more. With a 24/7 remote helpdesk at a cost-effective monthly flat-rate, what’s not to love? Franchises need standardization and a predictable experience for guests and customers. Franchises need to choose a system that is scalable to grow as technology does. 

Get your free quote today and leave the burnt burger days behind. Connect with WIRED National at info@wiredtelcom.com or 315-326-0001.  Nationwide installation and remote support for franchises in every industry.